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Social Media for Top Designer of Bollywood
- Managing the social media presence for Mayyur Girotra Official (Socials- https://www.instagram.com/mayyurgirotracouture/), one of Bollywood’s top designers, involved curating a digital strategy that reflected the brand’s elegance and exclusivity through "noon socials". Here’s how I contributed and the impact it created:
Work Done:
Brand Strategy and Aesthetic:
-Developed a cohesive social media strategy aligned with Mayyur Girotra’s high-fashion identity, showcasing luxury and craftsmanship.
-Maintained a consistent and visually appealing aesthetic across all platforms, incorporating high-quality images and videos of couture collections.
Content Creation and Management:
-Created captivating posts and stories featuring runway looks, celebrity endorsements, and behind-the-scenes glimpses of design processes.
-Engaged the audience with fashion tips, event updates, and glimpses of custom-designed pieces worn by Bollywood celebrities.
Community Engagement:
-Responded to audience queries and comments promptly, fostering a loyal and interactive online community.
-Engaged with influencers and industry leaders to amplify the brand’s reach.
Campaigns and Collaborations:
-Organized exclusive social media campaigns for fashion week unveilings and new collection launches.
-Partnered with celebrities and influencers to showcase the brand’s designs, enhancing visibility and credibility.
Analytics and Optimization:
-Tracked performance metrics to understand audience preferences and optimize future content for maximum impact.
Effect:
-Increased social media followers significantly, elevating the brand’s visibility among fashion enthusiasts and industry insiders.
-Boosted engagement rates with creative and interactive content, strengthening connections with the target audience.
-Enhanced Mayyur Girotra Official’s online presence, positioning it as a leading luxury brand in the competitive fashion industry.
-Drove traffic to the brand’s website and physical stores through strategic campaigns, contributing to an uptick in inquiries and sales.
-This role allowed me to combine creativity with strategic thinking, contributing to the brand’s growing legacy in Bollywood fashion.
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