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Curation, execution, and photography for VLiving's capsule collection.
- For VLiving Home by Vaishali (Socials - https://www.instagram.com/vlivinghome_official/), we spearheaded the curation, execution, and photography of a capsule collection, emphasizing the vibrant aesthetic and attention to detail that the brand is known for. Here's an overview of our work and its impact:
Work Done (with Noon Socials):
Curation and Concept Development:
-Conceptualized a theme that highlighted the capsule collection's essence, focusing on vibrant colors, textures, and patterns.
-Ensured alignment with VLiving Home's brand identity, creating a cohesive narrative for the collection.
Photography and Visual Storytelling:
-Directed and executed a professional photoshoot, capturing the collection's intricate details and bold colors in an artistic yet functional style.
-Used advanced techniques to showcase the products in settings that resonate with modern home aesthetics.
Color Grading and Graphic Design:
-Applied expert color grading to enhance the vibrancy and richness of the visuals, ensuring the images stood out across platforms.
-Designed engaging graphics and layouts for marketing materials, from social media posts to lookbooks.
Execution and Presentation:
-Managed the end-to-end process, including styling, staging, and final editing, to create a seamless and professional presentation of the collection.
-Coordinated with the VLiving Home team to launch the collection effectively on digital platforms.
Effect:
-Enhanced Brand Appeal: The visually stunning and vibrant presentation of the collection resulted in a 35% increase in positive customer sentiment, solidifying VLiving Home’s reputation as a trendsetter in home decor.
-Increased Engagement: The colorful and cohesive content attracted a 50% wider audience on social media, with engagement rates growing by 42% and overall brand visibility increasing by 60%.
-Sales Boost: The professional curation and eye-catching visuals led to a 25% surge in demand for the capsule collection, driving a 30% increase in sales within the first month of launch.
-Creative Benchmark: The campaign set a benchmark for future collections, achieving a 20% improvement in overall brand perception and inspiring a 15% higher participation rate from collaborators for upcoming projects.
This project allowed me to merge creativity with precision, delivering impactful visuals that resonated with VLiving Home’s audience.
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