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Concept, art direction, and social media for Moonshot.
- For Moonshot (Socials - https://www.instagram.com/shopmoonshot/), we took charge of concept development, art direction, and social media strategy, transforming the brand’s creative vision into a dynamic online presence. Here's how our work contributed to the brand’s growth and impact:
Work Done (With Noon Socials):
Concept Development:
-Developed innovative themes and ideas that resonated with Moonshot’s mission and target audience.
-Created compelling narratives to align with the brand’s values and product offerings.
Art Direction:
-Designed visually cohesive campaigns, ensuring each piece of content reflected Moonshot’s aesthetic and identity.
-Oversaw photoshoots and content creation, ensuring attention to detail in styling, lighting, and composition.
-Collaborated with designers and photographers to maintain high-quality visuals across all platforms.
Social Media Strategy:
-Built and executed a comprehensive social media plan, incorporating organic and paid campaigns.
-Created engaging content, including posts, reels, and stories, to increase brand visibility and audience interaction.
-Monitored analytics to refine strategies and optimize reach and engagement.
Effect:
-Elevated Brand Image: The cohesive and visually stunning campaigns positioned Moonshot as a creative and innovative brand in its industry.
-Boosted Social Media Presence: Achieved significant growth in followers and engagement across platforms through consistent and high-quality content.
-Strengthened Community Engagement: Fostered meaningful connections with Moonshot’s audience, driving loyalty and participation in campaigns.
-Increased Brand Awareness: Successfully introduced Moonshot to a broader audience, establishing a strong foothold in the market.
This work demonstrated my ability to blend creativity with strategy, ensuring Moonshot’s unique vision reached and inspired its audience.
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